Ongoing societal impact projects (scroll down for more)

Weekend van de Wetenschap

Developing the Nationaal Publiekonderzoek 2021 on the topic of humor. This is an initiative of several partners (e.g. Ministry of OCW, NEMO Kennislink) to promote research with a broad appeal (with Noortje Coppens and Mario de Jonge, 2019-2021).

Producing and testing the impact of a theater play to improve the work climate at Dutch universities (with Ellen Giebels, Naomi Ellemers, Aukje Nauta, and Productiehuis Plezant, 2019-2020).

My popular science book on the psychology of humor will appear in April 2020 with Uitgeverij Balans.


Testing our model on effective public engagement at the Betweterfestival (with the Utrecht Centre for Science and Culture, 2019).

Blogging for DUB magazine, the Digital University Journal (40.000-45.000 unique visitors per month, 2017-2019).

Kurt Lewin Instituut

Setting up KLI Research, a platform that facilitates research collaborations between KLI members and external organizations (2019).

Developing and teaching the course “Storytelling for Scientists” for KLI members and UU PhD students.

Setting up the KLI Academy, an educational platform where members of the Kurt Lewin Graduate school teach psychology to professionals in external organizations (2018).

Public engagement

From parochialism to an inclusive city. A public engagement / research project on a film intervention to improve intergroup relations in Utrecht (with Lars Tummers, Utrecht Young Academy, and Utrecht municipality, 2018).

Developing "Waar of niet Waar?", a public engagement project where we train primary school children to do experimental research on humor (2018, with the Utrecht Young Academy and the Wetenschapsknooppunt).

Developing the popular science event “Social Animal”, where KLI members present their latest work to a broader audience and media (> 200 paying non-members, 2018).

Creating a new website that highlights the work and services of KLI members to the outside world (2018).

Tussen je oren

Tussen je oren. A children’s book about psychology (2017, Prometheus, with Ap Dijksterhuis).

Research with comedian Guido Weijers on the impact of the “Oudejaarsconference” on reflection and attitude change in the audience (2017).